Laghu Udyog Bharti (LUB) is an all India organization of Micro and Small Industries in India, established in 1994. Its members are all over the country. The organization is trying to organize the MSE sector and tries to protect from various ills plaguing the sector. The LUB Is striving to help companies achieve sustainable growth, stay productive and competitive, and operate in a friendly manner. The COVID-19 induced lockdown has been particularly hard on the MSEs and they sought any assistance they could get in these times of crisis. Chief Innovation Coach Naveen Lakkur spoke to the members of Laghu Udyog Bharati – Karnataka. The members discussed the hardships of lack of business and discussed ideas so that they could keep their business ‘relevant.’