Hello!

Most companies have a separate marketing and innovation teams. In principle, their functions are different, but they are like milk and honey. In-fact, every individual in an organization can contribute to innovation and marketing.

Have you heard of this Indian innovation featured in the banner image that collects and purifies rainwater while harnessing the power of the sun? “Ulta Chaata” is an innovation by ThinkPhi, a startup by an Indian couple. This edition features an article where twin elephants Appy and Proppy along with their mentor, Lucky discuss the importance of innovation and marketing as a growth engine for a company.

We have articles for you from the web about how to make innovation agile, the hurdles of innovation, and the potential of hackathons as an innovation platform. The Innovation Paradox depicts a scenario of a company’s policy meeting. We are in that paradox so often in our life.

Hope this month is different and special as we celebrate Dasara festival, it’s special because we celebrate victory of virtues over vicious, triumph of wisdom over ignorance, celebration of prosperity over poverty. Hope this edition of The Spark inspires you to innovate with right virtues for a good purpose that brings prosperity.

Chief Innovation Coach

FEATURED ARTICLE

Marketing and Innovation as Inseperable Twins Driving Business Growth

Should your company run on innovation or believe in your marketing team is the question. Marketing and innovation are inseperable twins. Marketing recognizes the need for Innovation. Let Appy and Proppy explain the idea.

AROUND THE WEB

How Can Agile Innovation Help in Marketing?

Agile Innovation methodology is a buzzword. It is a process of taking bold ambitions and breaking them down to pieces of tasks to focus on them individually. Companies like Amazon and SpaceX have embraced agile innovation methodology to ramp up growth. It helps companies in being adaptable with changes, improve speed to market, and improve morale and productivity of team.

Leading The Rat Race: The Hurdles Of Innovation

Innovation is good on paper, but it offers unexpected hurdles that you must hop over to increase your chances of piercing through to the front of the race. The three most important hurdles to cross are “The Design Hurdle”, “The Moral Hurdle”, and “The market Hurdle.”

Why Innovation in Health Care Is So Hard

Though medical treatment has improved, packaging and delivery of treatment is inefficient and ineffective. Healthcare must be consumer focused, use technology and generate new business models, those involving horizontal or vertical integration of separate health care organizations or activities.

Are hackathons good, bad, or overrated?

Hackathon is a powerful tool for innovation if done right. Hackathons are criticised for it being exploitative in nature. Hackathons are purely driven by passionate developers/ participants. It is a platform for showcasing skills.

INNOVATION PARADOX