Category Archives: The Spark

Hello! Most companies have a separate marketing and innovation teams. In principle, their functions are different, but they are like milk and honey. In-fact, every individual in an organization can contribute to innovation and marketing. Have you heard of this Indian innovation featured in the banner image that collects and purifies rainwater while harnessing the…

Read More

  Hello! There are two popular old sayings. “Ideas have the power to change the world” and “Ideas are dime a dozen”. They seem to be contradicting, but they are not. In-fact, both the sayings are true. Idea needs nurturing – irrespective if it’s an entrepreneurial idea or an idea that’s part of an enterprise.…

Read More

  Hello! While it is difficult to watch your loved ones suffer through sickness, news of a personal tragedy will hit you like a train, turning your well-structured life upside down. You must take time to mourn the loss, appreciate the time you spent with that person, and get to work.   Tough things happen,…

Read More

Hello! While knowledge is being acquired through different forms, it is of no value until it is put into practice. Those who only ‘know’ something will always come second to those who ‘do’ it. The true value of knowledge lies not in its accumulation, but in its application. This edition features the article on Knowledge…

Read More

Hello! There are numerous opportunities to innovate all around us. While some seize it, others let it go by. No matter which industry you belong to, it’s not just about waiting for the right opportunity, but also about creating great ones. This edition features the article on Global Inhouse Centers and how IT Services companies…

Read More

Hello! According to a recent report released by KPMG after its tech innovation survey, US was named as the Top Global Tech Innovation Leader, followed by China and India. Creating a culture of innovation is inevitable for organisations, and who and what is driving tech innovation in organisations is the ‘talk of the town’ today.…

Read More

Hello! Change is the name of the game. They say “change is the only constant” and “change is inevitable”. We have a choice to resist change or be part of the change or bring change. Innovation ties well with ‘Bringing Change’. Remember that Innovation is any change, big or small, that makes a difference and…

Read More

Hello! There’s a lot of innovation taking place around us – new products, policies, concepts, models are continuously being born. We are all creative deep inside, but the question that battles within us is – ‘Am I innovative enough?’ Majority do not believe in their inner innovative power and are suspended between the myths and…

Read More

Hello! The beginning of 2018 provides us a few moments to deeply reflect on the year gone by. Also, it’s an opportunity to create new things, embark on a newer journey, learn new concepts. With the breadth of innovation expanding, we look forward to an extraordinary year ahead to venture into new beginnings. I hope…

Read More

Recent Posts

©2021 ADCO. All rights reserved