Hello! Good product is not an option while packaging becomes crucial to make a first impression. Good products do not sell themselves. They need to be packaged and marketed well to get attention. Like Steve Jobs’s quote, every packaging tells a story. The product is the raw item that customers will experience, but it is…

As soon as the food was delivered, Appy quickly jumped at it and started to stuff his mouth. He went through three boxes to satisfy his voracious appetite. Proppy, who was patiently waiting behind her twin, gently picked up her meal. She then emptied her food on the plate and began to eat it slowly.…

Hello! You may get to reach some level without any planning, but if you look around, all great men and women had a plan. Strategizing and the application of a plan has taken many to great heights. It’s better to have a ‘failed plan’ rather than ‘no plan’, as they say the strategy of ‘no…

It was the start of the rainy season. The elephant twins, Appy, a name synonymous with happiness and Proppy, a name synonymous with prosperity had come to the stadium at the edge of the forest. Nestled below a hillock, it was at the perfect height for the twins to watch sporting events. The ground was…

Hello! We start off this edition with a quote from philosopher Don Howard. The application of ancient wisdom being applied in modern science has inspired many entrepreneurs and scientists lately. This is something close to my heart as well. This edition features a blog about how ancient wisdom and modern science is the two sides…

The brother and sister duo, Appy the male elephant, with a name synonymous with happiness and his twin sister Proppy, a name synonymous with prosperity, both as aspiring innovators decided to visit their human friend and a mentor Lucky, in his office in the city. By the time they reached the office, they were stressed…

Hello! The light bulb has not only been a great invention but has stayed a symbol for every new idea. The Internet is the other invention that has changed the way we communicate and even the way we live. The featured innovation is an attempt to bring the Light Bulb and the Internet together. The…

They say, “History repeats”, especially when the outcomes are not a good one. Maybe we are not learning from history. Instead of creating a new history, we may be repeating the same mistakes. Once my boss at work asked me, “Naveen Lakkur, do you want to learn from your mistakes?” Without even a blink, my…

The World Thinking Day is an initiative started by the Scouts and Guides movement. Over the years, their “thinking day” changed to “World Thinking Day”. Every year since 2005 a theme is decided and discussed. In 2005, the theme was “Think about food” and in 2008, the theme was “think about water”. The theme of…